2012年伦敦夏季奥运会
从2005年开始, IBI Group was retained to help London win the rights to host the 2012 Games, 通过展示交通系统的未来. 当伦敦获得奥运会举办权时, AG平台助力伦敦“领先奥运”, by delivering the complex and high-profile traveller information services work stream from strategy through design, and into implementation and operation as part of the critical Travel Demand Management (TDM) programme.
Our work has been internationally credited for the success of delivering an efficient, 有效的, and robust transportation solution for this landmark event–an area identified as one of the key risks in advance of the London 2012 Olympic and Paralympic Games.
客户端
奥林匹克交付局，伦敦交通局位置
英国伦敦
Leading the way for London travellers during the 2012 Olympic and Paralympic Games
One of the key areas of concern for organizers of the 2012 Summer Olympic and Paralympic Games in London, England was an ability to seamlessly add three million extra journeys on London’s transportation systems on its busiest game days. IBI Group’s travel demand management work was part of a nation-wide campaign to “Get Ahead of the Games”, providing travel advice to spectators and Londoners prior to and during the Games to ease their journeys.
Our transportation experts coordinated with many stakeholders ahead of and during the games to ensure success. 公众专用的旅行者界面, “领先奥运”网站, and the complex wayfinding and signage helped keep Londoners moving and helped spectators enjoy various London 2012 events, 的一站式服务.
Following the success of the London 2012 Travel Demand Management (TDM) programme, IBI Group was retained to assist in the learning and legacy for Transport for London’s own traveller information system.
奖
前瞻性思维奖
2013
由英国智能交通协会提供
伦敦交通奖
2013
Special Recognition of Contribution to Transport in London,
伦敦交通局
国家运输奖
2012
旅游资讯及市场推广，
运输署
银牌
2012
客户关系管理，领先于游戏，
直销协会
流动性+
We helped keep London moving during complex and accelerated movement during the London 2012 Games, allowing them to adapt and prepare for a landmark event with thousands of athletes and millions of spectators.
